Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Interactive Marketing Professionals

Primary Analyst Photo Document Information Rate this Document

April 7, 2008

The New Ad Network

Managing Relationships During Industry Evolution

by Emily Riley

with David Card, Michael Greene

This is an excerpt

Executive Summary

Google completed its acquisition of DoubleClick. Meanwhile, Yahoo! is in play, with Yahoo!, AOL, and MSN also making recent major network acquisitions. Advertisers consequently face new challenges in determining their ad network spending strategies.

TABLE OF CONTENTS

itemExecutive Summary

itemMarketers Hope to Decrease Ad Network Dependence

itemNew Conglomerates Promise One-Stop Shopping

itemManage Ad Network Relationships Like Those with Full-Service Agencies

itemReport Methodology

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Emily Riley

Technology

Marketing & Advertising, Interactive Marketing

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America