For Vendor Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 14, 2008 The Three Archetypes Of Innovation Management Tools Vendors: Embody The Right Archetype To Speed Customer Acquisition by Chris Townsend with Navi Radjou, Edward Radcliffe

This is an excerpt

Executive Summary

As the innovation management tools market matures, three distinct provider archetypes will emerge to stabilize the tech solution ecosystem — innovation platform providers, innovation event orchestrators, and innovation community facilitators. For vendor strategists, understanding their archetype is a critical first step toward navigating the complex customer acquisition process. Regardless of whether a provider commits to a single archetype or a hybrid model, it must understand the future typology of the marketplace in order to successfully design a forward-looking market strategy.

TABLE OF CONTENTS

• Market Maturity: An Important Dimension Of Strategic Planning
• Positioning The Three Archetypes Of Innovation Management Tools

RECOMMENDATIONS

• Providers: Design And Market Offerings With The Three Archetypes In Mind
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.