For eBusiness & Channel Strategy Professionals

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	November 30, 2007 Three Areas Where Metrics Are Vital To Improve Your Financial Services eBusiness Strategy by Brad Strothkamp with Carrie Johnson, Sarah Glass	Average: 8  (1 rating)

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Executive Summary

While the interest in metrics is growing, eBusiness managers struggle to understand what to measure and how to use those metrics. Effective use of metrics can help in dozens of key areas, including search marketing, home page navigation and design, and feature and functionality decisions. To make their metrics actionable, eBusiness managers must obsess over the basics like conversion rates and then fill in the gaps using customer feedback surveys and search data.

TABLE OF CONTENTS

• Few Firms Understand The Power Of Metrics
• 1. Improve The Effectiveness Of Search Marketing Buys
• 2. Make Smarter Navigation And Presentation Decisions
• 3. Implement Features And Functions That Directly Drive Site Conversion

WHAT IT MEANS

• Effective Use Of Metrics Is The Basis For A Successful eBusiness Strategy
• Related Research Documents

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