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	December 19, 2005 Three Keys To Unlock The Hispanic Market by Tamara Barber with Christopher M. Kelley, Ted Schadler

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Executive Summary

Hispanic Americans are a dynamic and fast-growing group, but harnessing their spending power requires product and marketing strategies that resonate with their unique tastes and identities. Forrester's Hispanic-American Technology Adoption Study (HATAS) reveals that Hispanics embrace technology. Winning share with the burgeoning Hispanic market requires honing product development and marketing around three key success factors: culture, language, and price.

This is an excerpt

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