For Customer Experience Professionals

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	March 11, 2008 Three Steps To Better Web Site Performance Metrics by Megan Burns with Harley Manning, Steven Geller	Average: 10  (5 ratings)

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Executive Summary

We interviewed measurement specialists at leading companies and interactive agencies to determine how they select the right Web site performance metrics. Through our analysis of their responses, we identified a three-step process for defining key performance indicators (KPIs): 1) Clarify site business goals; 2) identify critical tactics; and 3) choose indicative metrics. We recommend starting with the metrics that can be generated with the data that's currently available. Over time, companies should plan to automate additional reports and integrate the data sources required to produce the full complement of Web site KPIs.

TABLE OF CONTENTS

• Firms Invest Heavily To Improve The Online Experience
• Three Steps To Better Web Site Performance Metrics

RECOMMENDATIONS

• Jump-Start The Metrics Definition Process
• Supplemental Material
• Related Research Documents

This is an excerpt

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