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	May 29, 2007 The Timberland Company Attacks Conventional Wisdom via Hypothesis-Driven Metrics Use by Patti Freeman Evans

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Executive Summary

A $1.6 billion company that designs, engineers, markets, distributes, and sells premium-quality footwear, apparel, and accessories for men, women, and children, The Timberland Company of Stratham, New Hampshire, started life in 1955 as the Abington Shoe Company.

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