For Travel Professionals

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	April 20, 2005 It's Time For Travel To Focus On RSS — Here's Why by Henry H. Harteveldt with Carrie Johnson, Chloe Stromberg, Sean Meyer

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Executive Summary

RSS — Really Simple Syndication — offers travel companies a new B2C and B2B communications platform. To use RSS effectively, it's important to first understand the basics of this versatile, open-standards-based technology. Travel firms should care about RSS because it can help them deliver relevant content to users, provide spam-free communications, and reach the next generation of travelers — the earliest adopters of RSS.

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