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July 17, 2009 The Time Has Come To Eliminate Paper StatementsUS eStatement Adoption Has Leveled Offby Emmett Higdon, Elizabeth Davis with Carrie Johnson, Kate van Geldern |
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Executive Summary
What's the state of eStatement adoption in the US? It appears to have leveled out a bit, according to data from Forrester's North American Technographics® Online Banking Survey, Q1 2009 (US). An average of 55% of online checking, savings, and credit card customers today receive an eStatement, roughly the same rate as in our Q2 2008 study. What's holding back wider adoption of eStatements? Across product types, almost 50% of consumers continue to blame it on needing a paper statement for their records. The time has come to show users how they can find last year's statement and then save or print a copy.
This is an excerpt
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