For Consumer Product Strategy Professionals

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	October 9, 2007 It's Time To Tie The Mobile To The PC by Niek van Veen with Michelle de Lussanet, Lauriane Camus	Average: 10  (2 ratings)

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Executive Summary

While mobile phones are becoming ever more powerful in terms of processing power, features, and storage capabilities, connection speeds and usability lagging, and more and more companies in the mobile industry are trying to fuse the mobile and PC. Their incentive: increased stickiness and additional revenues. Mobile operators need to focus on making the PC complementary to the mobile services they offer.

TABLE OF CONTENTS

• The Mobile Industry Starts Connecting The Mobile With The PC
• The Time Is Right For Tighter Connections Between The Mobile And PC
• Operators And Handset Manufacturers Can Grow This Opportunity Together

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• Supplemental Material
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This is an excerpt