Information and knowledge management (I&KM) professionals have expressed abundant interest in Microsoft Office SharePoint Server — the technology that has a little something for everyone, including document management, search, collaboration, portal, and Web content management (WCM). While SharePoint's WCM functionality can meet some intranet and extranet needs, it does not compare to the capabilities of independent vendors for public-facing, persuasive Web sites. Over-customization can be a major pitfall when using SharePoint for external-facing initiatives. Before selecting SharePoint, I&KM pros need to fully understand just how much customization SharePoint needs to meet their external Web site requirements.
TABLE OF CONTENTS
Enterprises Struggle With Understanding SharePoint's WCM Capabilities . . .
. . . And Don't Find SharePoint Appropriate For All External Web Site Initiatives
Finding SharePoint Expertise Is The Core Challenge
RECOMMENDATIONS
Don't Dismiss SharePoint For Public Sites, But Do Your Homework
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