For Content & Collaboration Professionals

Primary Analyst Photo	Document Information	Rate this Document
	November 7, 2008 To Succeed With Web Content Personalization, Start Failing Now by Tim Walters, Ph.D. with Kyle McNabb, Stephen Powers, Suresh Vittal, Keith K. Tsang	Average: 8  (5 ratings)

This is an excerpt

Executive Summary

Today, most information and knowledge management (I&KM) professionals supporting Web teams acknowledge the benefits of personalizing the Web experience by delivering targeted and even unique content to individual visitors or segments of visitors. Many organizations now find themselves researching and planning sophisticated personalization projects. Yet for all of the talk, enterprises take very little action. I&KM professionals should stop looking for recipe books and best practices — which are either nonexistent or unproven — and instead launch small-scale personalization initiatives to gain experience, build momentum, and establish competitive advantage.

TABLE OF CONTENTS

• Personalization Is The Next Big Thing — Again
• Enterprises Evolve Beyond The One-Size-Fits-All Site . . .
• . . . And Push Vendors To Evolve Beyond "WCM 1.0"
• However, Enterprise Resistance To Personalization Is Pervasive

RECOMMENDATIONS

• Don't Be Afraid Of Failing Early To Drive Later Success
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.