For Consumer Product Strategy Professionals

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	January 28, 2008 Top Consumer Broadband Trends For 2008 2008 Developments In Broadband Will Deliver Richer Consumer Experiences by Sally M. Cohen with Ellen Daley, April Lawson

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Executive Summary

During 2007, the US broadband market continued to grow, adding nine million household subscribers; in 2008, growth will persist, but net subscriber adds will drop to only 7.6 million households. As penetration reaches the market saturation point — 70% according to Forrester estimates — consumer need for bandwidth and faster connection speed will continue to mount, and Internet service providers (ISPs) will respond with new offerings. Fatter, faster data pipes will enable more consumers to experience high-quality video online, and more symmetrical services will fuel a new wave of user-generated content sharing.

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