For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 18, 2009 Top Social Computing Predictions For 2010 Social Computing Gains Credibility And Accountability by Emily Riley with Nate Elliott, Josh Bernoff, Sean Corcoran, Augie Ray, Emily Bowen	Average: 8  (4 ratings)

This is an excerpt

Executive Summary

In 2009, the majority of interactive marketers tested Social Computing tactics, ranging from Facebook pages to blogs and communities. In 2010, marketers will move out of test phase and treat Social Computing as a mature channel, setting budgets and establishing formal listening and measurement plans. This maturation will push the value of Social Computing and its insights deep into company departments beyond marketing, setting up organizations to fully embrace Social Computing and becoming more transparent and interactive with consumers. As Social Computing matures, both marketers and vendors will feel pressure to not only prove its profitability but also ensure consumer privacy.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.