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	June 15, 2006 Topic Overview: Consumer Marketing In Healthcare Smart Segmentation And New Tools Are Keys To Winning Consumers' Favor by Bradford J. Holmes with Eric G. Brown, Will McEnroe	Average: 7  (8 ratings)

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Executive Summary

This Topic Overview of consumer marketing in healthcare distinguishes healthcare consumers from the average Joe and reviews the tools and techniques of Social Computing. It also delivers the consumer data to pinpoint which segments are the ripe targets for the products and services that health plans, device companies, pharma, and providers are increasingly promoting directly to consumers.

TABLE OF CONTENTS

• Why Consumer Marketing In Healthcare Matters
• Forrester's Take On Consumer Marketing In Healthcare
• The Basics
• Vendor And Product Comparisons
• Best Practices
• Trends And Forecasts
• For More Information
• Related Research Documents

This is an excerpt