For Consumer Product Strategy Professionals

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	November 18, 2008 Topic Overview: Consumer Product Strategy In A Down Economy by Michelle de Lussanet with Abe Garon, Dan Wilkos	Average: 2  (3 ratings)

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Executive Summary

In this difficult economic environment, it is increasingly important for consumer product strategy professionals to base their product decisions on sharp insight and sound data. Forrester provides a variety of tools to help navigate the tightening consumer markets and evaluate the best opportunities for growth in turbulent times — these tools include, among other things, consumer benchmarks, product forecasts, and unbiased expert analysis on emerging markets.

TABLE OF CONTENTS

• Why Research Matters In An Economic Downturn
• Upcoming Research
• For More Information
• Related Research Documents

This is an excerpt