For Business Process & Applications Professionals

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	March 25, 2008 Topic Overview: Customer Relationship Management 2008 by William Band with Chip Gliedman, Pete Marston, Suresh Vittal, Bruce D. Temkin, Sharyn Leaver	Average: 9  (5 ratings)

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Executive Summary

Forrester's customer relationship management (CRM) research helps CRM professionals embrace best practices — from process optimization to technology implementation — to improve the customer experience and drive top-line growth. Our research spans marketing, sales, customer service, customer analytics, data management, and how the rise of the social Web is affecting the way customers buy from and interact with organizations of all types. Key topic areas include anticipating and exploiting customer and technology disruptions, strategizing to pinpoint quick wins, justifying CRM investments to prove value, selecting the right CRM solutions, and optimizing customer processes through adoption of best practices.

TABLE OF CONTENTS

• Why CRM Matters
• Forrester's Take On CRM
• Best Practices
• Related Topics
• Upcoming Research
• For More Information
• Related Research Documents

This is an excerpt