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Executive Summary
The silver lining in the cloud of the global recession is that Web businesses are certain to fare better than their offline counterparts as consumers continue to shift their daily activities online. Forrester analysts have studied the overall effect of the economic downturn on consumer behavior online and the steps that companies in industries ranging from retail to travel to financial services can do to address these changes. For Web businesses to win, they must effectively address customer confidence issues, convey value in their products, and focus on customer retention.
TABLE OF CONTENTS
- Uncertainty Dominates The Economic Outlook
- Forrester's Take For Online Businesses
- Trends And Forecasts
- Recommendations For Adjusting To Adverse Economic Circumstances
- Related Topics
- Upcoming Research
- For More Information
- Related Research Documents
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