For Interactive Marketing Professionals

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	June 20, 2008 Topic Overview: Interactive Marketing by Shar VanBoskirk	Average: 6  (9 ratings)

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Executive Summary

Interactive marketing tactics are crucial for marketers who seek new ways to create relevant and engaging customer communications. Forrester's interactive marketing research studies current and emerging interactive strategies and channels to help marketers prioritize investment in interactive channels, understand best practices and potential pitfalls of the interactive channels, evaluate and select technology and services vendors to support interactive marketing initiatives, and integrate interactive efforts into their traditional marketing mix.

TABLE OF CONTENTS

• Why Interactive Marketing Matters
• Forrester's Take On Interactive Marketing
• Justifying Interactive Marketing Investments
• Developing Winning Interactive Marketing Strategies
• Improving Program Performance
• Building The Right Team And Skills
• Getting Industry Insights
• Finding Technology Or Services Partners
• Upcoming Research
• For More Information
• Related Research Documents

This is an excerpt