For Retail Professionals

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	December 8, 2005 Topic Overview: US Online Retail by Carrie Johnson with Sucharita Mulpuru, Tamara Mendelsohn, Nikki Baird	Average: 3  (3 ratings)

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Executive Summary

Over the past 10 years, US online retail has evolved from a fledgling industry to a mature, mainstream, and multichannel one. The second phase of eCommerce, typified by slower growth and multichannel integration, will require retailers to innovate and invest in technologies that optimize the connection between online and offline activity for the purpose of sustaining and increasing online retail growth.

TABLE OF CONTENTS

• Why US Online Retail Matters
• Forrester's Take On US Online Retail
• Trends And Forecasts
• Best Practices
• Vendor And Product Comparisons
• Related Topics
• Upcoming Research
• For More Information
• Related Research Documents

This is an excerpt