For Technology Marketing Professionals

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	April 10, 2007 Topic Overview: Web 2.0 by G. Oliver Young with Ellen Daley, Erica Driver, Rob Koplowitz, John R. Rymer, Heidi Shey	Average: 8  (11 ratings)

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Executive Summary

Today, businesses large and small are looking to understand how Web 2.0 — the next generation of Web sites, applications, and processes — affects them. Most of the technologies comprising Web 2.0 are evolutionary, but the convergence of these technologies is resulting in revolutionary changes in consumer behavior, business efficiency, and the technology sector. Forrester's Web 2.0 research looks at these trends on several different levels: the enabling technologies, the core applications, and the resulting behavioral shifts. Key research areas include rich Internet applications, dynamic applications, Ajax, blogs, wikis, social networks, the Information Workplace, and Social Computing.

TABLE OF CONTENTS

• Why Web 2.0 Matters
• Forrester's Take On Web 2.0
• Enabling Technologies Lay The Foundation
• Core Applications And Features Drive User Efficiency
• Behavioral Shifts Change How We Interact With People, Content, And Data
• Related Topics
• Upcoming Research
• For More Information
• Related Research Documents

This is an excerpt