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	March 20, 2006 Transforming R&D Culture CEOs Should Act To Enable Profitable New Business Models by Navi Radjou with Laurie M. Orlov, Samuel Bright

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Executive Summary

The industrial era corporate R&D model — with its insular and unresponsive culture — is dead. To win in today's globally networked and volatile economy, firms must transform their R&D culture to drive not just technical innovations, but also business model innovations that cannot be replicated by competitors. Today's digital era firms need a flexible, market-focused, corporate R&D function anchored by partner-friendly processes that span corporate and geographic boundaries. Growth-seeking CEOs can learn from pioneers like BT, Eli Lilly, Intel, and Whirlpool about new governance structures, processes, skills, and tools that they must invest in to seed and nurture a dynamic R&D culture.

TABLE OF CONTENTS

• The Century-Old R&D Paradigm Is Out Of Sync With New Business Realities
• Firms' Technical R&D Culture Needs A Business Overhaul
• Building Momentum For R&D's Cultural Shift: The CEO's Action Plan

WHAT IT MEANS

• CEOs Who Accelerate Business Model Renewal Cycles Win
• Supplemental Material
• Related Research Documents

This is an excerpt