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For Technology Marketing Professionals

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April 23, 2007

Transportation Takes Mobility On The Road

Mobility Helps Firms Improve Business Processes

by Maribel D. Lopez

with Ellen Daley, Patrick M. Connaughton, Emily Van Metre

This is an excerpt

Executive Summary

Mobility is top of mind for nearly half of the North American and European companies that rank setting a mobile strategy and policy as a top priority. Transportation is ahead of the curve in terms of mobile deployments and interest. Why? Mobility helps transportation firms improve employee productivity, reduce costs, meet regulatory compliance, and optimize assets and inventory management. To sell mobility into transportation companies that haven't already bought in, vendors must help these firms create a tactical vision for mobility deployments and maintenance as well as build a strategic plan for mobilizing more assets in the business.

This is an excerpt

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