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	August 7, 2008 Travel and Mobile Devices Assessing the Opportunities of the Small Screen by Diane Clarkson with David Daniels, Patti Freeman Evans

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Executive Summary

The majority of online travelers travel with a mobile device, offering providers opportunities to exploit the immediacy of mobile access with information and self-service tasks.

Key Questions

• Which travel-related mobile information and services are online travelers most interested in?
• How do various travel-related mobile information and services align with travel marketing objectives?

This is an excerpt

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