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For Travel Professionals

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February 16, 2006

.travel: Nice, But Not Necessary

New Sponsored Domain Name Will Benefit Its Sponsors But Few Others

by Henry H. Harteveldt

with Carrie Johnson, Sean Meyer

This is an excerpt

Executive Summary

The .travel sponsored domain name is now live. Like a mosquito buzzing around your picnic, .travel is an annoying inconvenience. Only three groups are expected to benefit: the sponsor, Tralliance; destination marketing organizations; and small niche travel firms.

This is an excerpt

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RESEARCH CATEGORIES

Analyst

Henry H. Harteveldt

Technology

Networking, Local Area Networks

Industry

Travel, Travel Marketing

Geography

Asia Pacific, Europe, North America