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	May 8, 2009 Travel: How To Use eBusiness Effectively In A Crisis by Henry H. Harteveldt with Carrie Johnson, Elizabeth Stark, Kate van Geldern

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Executive Summary

The H1N1 virus is having enormous impact on the global travel industry. Though the industry clearly cannot control external events such as health crises, terrorism, or natural disasters, it can anticipate how to use eBusiness channels during these events to help travelers and mitigate the impact on operations. Examining how US airlines have used their Web sites to respond to the H1N1 crisis reveals highly divergent — and generally disappointing — results.

TABLE OF CONTENTS

• eBusiness Is A Useful Tool For Travel Companies To Manage Through A Crisis
• Related Research Documents

This is an excerpt

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