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	March 7, 2008 Travel Widgets Assessing the Potential Benefits of Travel Applications on Social Networks by Diane Clarkson with David Daniels, Barry Parr

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Executive Summary

As online consumers' use of widgets grows, travel social marketers should consider experimenting with travel applications on social networking Web sites.

Key Questions

• What types of information are social network members sharing via the Internet?
• Which demographics find widgets most appealing, and how frequently do the members of these groups travel?
• What are the potential benefits of distributing widgets in the online travel industry?

This is an excerpt

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