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	October 29, 2008 Traveler Behavior in a Slowing Economy by Diane Clarkson with Patti Freeman Evans

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Executive Summary

The current economic environment is forcing travelers to reduce their travel frequency and spending.

Key Questions

• To what extent has the economic environment affected online leisure travelers, and how did it influence their summer travel behavior?
• How do online leisure travelers expect the economy to change their travel behavior in the coming months?
• What should online travel providers do to appeal to online leisure travelers?

This is an excerpt

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