For Travel Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 23, 2006 Travelers Embrace Social Computing Technologies Guidelines For Travel eCommerce And Marketing Executives And Managers by Henry H. Harteveldt with Carrie Johnson, Sarah Rotman Epps, Brian Tesch	Average: 9  (4 ratings)

This is an excerpt

Executive Summary

In the past year, US online leisure travelers' use of Social Computing technologies such as blogs, RSS, and user reviews for researching travel has skyrocketed. Attention travel eBusiness and marketing executives and managers: Social Computing must play some role in your online strategy, even if all you do is monitor what travelers say about your brands on third-party forums. Those implementing Social Computing technologies on their own Web sites need to view it as primarily supporting business goals like improving customer communication or increasing engagement, and less as a sales or customer service tool.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.