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For Travel Professionals

Primary Analyst Photo Document Information Rate this Document

November 16, 2004

Travelocity's New Flight Navigator Soars

New Merchandising Interface Helps Promote Agency From Reseller To Retailer

by Henry H. Harteveldt

with Sharyn Leaver, Sean Meyer

Average:
(2 ratings)

This is an excerpt

Executive Summary

Web travel agency Travelocity.com continues its evolution with an enhanced flight shopping interface that better meets Web travelers' desire for information and control and encourages upselling. It will take until Q1 2005 for everything to be launched, but once that happens, the wide-ranging suite of improvements will help Travelocity to favorably distinguish itself from competitors Expedia and Orbitz.

This is an excerpt

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RESEARCH CATEGORIES

Industry

Travel, Travel Technologies, Consumer Travel

Geography

Asia Pacific, Europe, North America