For Business Process & Applications Professionals

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Executive Summary

Information and knowledge management professionals continue to turn their attention to defining master data management (MDM) strategies. However, early adopters in 2008 will focus on mitigating the organizational, process, and business case challenges an enterprisewide, multi-data-domain MDM business capability introduces before considering comprehensive technology architectures. Even with these daunting challenges, MDM's goal of delivering trusted data throughout the enterprise shouldn't be ignored this year. Recognizing and planning for enterprise MDM as a multiyear, multiphase maturing business capability allows I&KM pros to deliver trusted quality customer, product, and other critical data.

TABLE OF CONTENTS

• With MDM, Actions Speak Louder Than Words — But Inaction Reigns Supreme
• Deployment Trends Emphasize Soft Skills To Achieve MDM Success
• Vendors Seek To Expand The MDM Solution Footprint

RECOMMENDATIONS

• Focus On Data Quality In 2008 To Prepare For MDM Implementations In 2009
• Related Research Documents

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