For eBusiness & Channel Strategy Professionals

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	July 13, 2009 Trends 2009: European Online Retail by Victoria Bracewell Lewis with Patti Freeman Evans, Lauriane Camus, Brendan McGowan	Average: 8  (1 rating)

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Executive Summary

It's official. Europe is in a recession. All of the major markets in Western Europe have declared their economies to be in decline. The question being asked by eBusiness and channel strategy professionals has shifted from, "Will the Internet economy be affected?" to "How bad will the Internet economy be affected?" However, what appears to be bad news for offline professionals is actually good news for online retailers and eCommerce firms.

TABLE OF CONTENTS

• Online Retail Is Recession-Resistant, With Consumer Behavior Changing
• The Priorities For Retailers In 2009: Focus, Listen, And Expand
• The Short Term: How To Get The eCommerce Edge And Boost Sales
• Related Research Documents

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