For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	January 9, 2009 Trends 2009: Insurance eBusiness And Channel Strategy Navigating The Recession And Making Customers Happy by Chad Mitchell with Benjamin Ensor, Courtney Tincher	Average: 10  (4 ratings)

This is an excerpt

Executive Summary

Insurance eBusiness and channel strategy executives can successfully navigate the recession in 2009 by focusing on retaining customers and increasing efficiency. In this environment, we expect to see insurance eBusiness and channel strategy professionals promoting online self-service to lower costs, investing to improve the Web and multichannel customer experience, executing smarter digital marketing, experimenting with emerging technologies like mobile phones, and supporting agents with lead generation via the Web.

TABLE OF CONTENTS

• Global Insurance eBusiness And Channel Strategy Trends To Watch In 2009
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.