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	October 23, 2009 Trends 2009: Master Data Management Findings From Forrester's August 2009 Global Master Data Management/Data Quality Online Survey by Rob Karel with Connie Moore, Charles Coit	Average: 9  (3 ratings)

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Executive Summary

Forrester continues to witness growing enthusiasm for master data management (MDM) initiatives across all industries, and in many cases those visions are slowly becoming reality. Yet while many large organizations work to either improve an existing MDM solution or implement a new one, MDM still lacks maturity, and data management professionals need to overcome significant barriers to adoption. These barriers have led many to rethink the big bang approach and instead encourage looking at MDM as a multiphase, multiyear investment that can return incremental value within each phase. This report will reference data collected in Forrester's August 2009 Global Master Data Management/Data Quality Online Survey to address these and other MDM trends.

TABLE OF CONTENTS

• Master Data Management Enthusiasm Runs High
• MDM Maturity Remains Low
• Multiple Approaches To MDM Implementation Exist
• The Leading MDM Tools In Production Today? Customer-Built Legacy Solutions

RECOMMENDATIONS

• Ride The Wave Of Business Enthusiasm For MDM To Increase Your Maturity
• Related Research Documents

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