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March 17, 2010 (updated March 25, 2010) Trends 2010: eBusiness Optimism Rises From 2009eBusiness Budgets Rise Slightly; Investments In Technology And Tools Riseby Carrie Johnson, Elizabeth Davis with Kate van Geldern |
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This is an excerpt
Executive Summary
To understand the state of eBusiness growth and investment in 2010, we asked members of our eBusiness And Channel Strategy Professional Research Panel a series of questions in Q4 2009 about the business climate for their industries. We found that spending on customer-facing sites is likely to increase, albeit slightly, but overall planned spending on new technology and innovations is on a more dramatic incline. A change from 2009: Firms are less likely to cite the economy as a hindrance to their eBusiness growth in favor of good old budget limitations, and firms plan to focus those technology investment dollars in tools like Web analytics and ratings and reviews.
TABLE OF CONTENTS
- Spending On eBusiness Customer-Facing Sites Edges Slightly Up
RECOMMENDATIONS
- Start Preparing Now For An eBusiness Edge As The Economy Brightens
- Supplemental Material
- Related Research Documents
This is an excerpt
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