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For Financial Services Professionals

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May 17, 2005

Trends In Researching And Applying For Financial Products Online

by Ron Shevlin

with Catherine Graeber, Adele Sage

This is an excerpt

Executive Summary

Researching and applying for financial products online increased in 2004 over 2003, driven by increased activity by Gen X and Gen Y consumers. Credit cards continue to be the most frequently researched and applied for product online.

This is an excerpt

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