For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 4, 2008 The Truth About Online Ad Exchanges by Shar VanBoskirk with Christine Spivey Overby, Emily Bowen	Average: 8  (3 ratings)

This is an excerpt

Executive Summary

Online ad exchanges introduce an ad sales model that serves both ad buyers and sellers by opening access to inventory and pricing based on market demand. Smart advertisers and publishers will seek to join an exchange immediately, selecting a partner that is transparent, supports desirable media, and offers an open architecture. As exchanges evolve, Forrester expects that they will supplant ad servers, force ad network consolidation, and gradually infiltrate offline ad sales.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.