Document Controls

  • View a Print Friendly version of this document

    Print
  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Financial Services Professionals

Primary Analyst Photo Document Information Rate this Document

March 15, 2006

Tune Sites For Visitors' Knowledge And Commitment Levels

by Bruce D. Temkin

with Harley Manning, Adele Sage

This is an excerpt

Executive Summary

Companies often ask us if their sites are good or bad. But we can't answer that question if they can't describe their target customers. Although we recommend that firms invest in design personas, they should at least be able to describe the subject matter knowledge and commitment of target site users. These two dimensions define four archetypes — Wanderer, Student, Surgeon, and Aficionado — each of which requires different treatment.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word: