For Consumer Product Strategy Professionals

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	October 9, 2008 TV Cannibals Managing the Effects of Online Video by Bobby Tulsiani with David Card

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Executive Summary

As the catalogue of free full-length TV shows available online continues to expand, it is critical to understand its impact on traditional broadcast viewership

Key Questions

• How is viewership of full-length TV shows online growing?
• How much does online video threaten to cannibalize TV viewing?
• How should the TV industry manage video cannibals and carnivores?

This is an excerpt

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