For Consumer Product Strategy Professionals

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	October 17, 2008 Tween Form Factors Middle-of-the-Road Approach Will Not Drive Consumer Growth by Ian Fogg with Michael Gartenberg

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Executive Summary

New devices are arriving that attempt to offer productivity, phone, and laptop-like functions. Such combination devices have not succeeded in the past.

Key Questions

• How important is the laptop to consumers?
• What role does physical form play in advanced devices?
• Can Mobile Internet Devices (MIDs) displace laptops as consumer devices?

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