For Marketing Leadership Professionals

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	July 17, 2008 Ubiquitous Marketing The Art Of Connecting With Consumers Through Emerging Media . . . Everywhere by Mary Beth Kemp with Jaap Favier, Alice Bresciani, Lisa Bradner, Shar VanBoskirk, Paul Jackson	Average: 10  (3 ratings)

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Executive Summary

Like in all good games of cat and mouse, consumers elude advertising while smart media and technology types come up with ever more ways to reach them. New and personal means of communications and marketing follow consumers wherever they go. The power to reach consumers everywhere comes with responsibility: to be meaningful everywhere. Marketers can overcome consumer wariness with Ubiquitous Marketing, which offers a reciprocal, successive, contextual dialogue. Ubiquitous Marketing is the next frontier in integrated campaigns and customer relationship management, and its early adopters will develop a lasting advantage in their markets.

TABLE OF CONTENTS

• Media Fragmentation Is Worse Than Ever
• Ubiquitous Marketing — More Than Just New Media Channels
• Connect To Consumers Via Ubiquitous Marketing

WHAT IT MEANS

• Technology Goes Ubiquitous
• Supplemental Material
• Related Research Documents

This is an excerpt

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