For Vendor Strategy Professionals

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	July 8, 2009 UC Deployments Miss The Mark Give Buyers Hard Financial Results by Henry Dewing with Ellen Daley, Reedwan Iqbal

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Executive Summary

Forrester's recent network and telecom survey of buyers identified a troubling trend: Some early adopters of unified communications (UC) solutions are not deriving the benefits they expected for key stakeholders within the business. Unified communications adoption is nearing a turning point, but adoption won't be sustainable if buyers don't see measurable results. Vendors must be crisp and ensure business value is present in collateral, establish clear linkages to industry case studies, and — in these stark economic times — provide a tangible return on investment (ROI) model that can provide payback, usually within 12 months.

TABLE OF CONTENTS

• Tune Solutions And Messaging To Industry Success Factors

RECOMMENDATIONS

• Describe The Total Impact Your UC Solution Can Deliver To All Roles
• Related Research Documents

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