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	May 9, 2007 UK Broadcasters Revolutionize Online Catch-Up TV Landscape JupiterResearch's Take by Mark Mulligan with Ian Fogg, Nate Elliott

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Executive Summary

The BBC Trust recently approved the iPlayer initiative, which will enable UK viewers to view BBC TV programming for free online, on-demand for up to seven days after broadcast (30 days for 15 percent of content). Similarly UK commercial broadcaster ITV announced the launch of its own online video initiative incorporating a similar catch-up TV component. Concurrently, UK broadcaster Channel 4 announced results of 20 million downloads and one million viewers for its online, on-demand video service 4oD.

Key Questions

• Why are TV broadcasters launching online catch-up TV services?
• What purpose will such offerings play?

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