For Consumer Technology Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 14, 2006 UK Consumers Adopt Blogs And Online Commentary by Rebecca Jennings with Jaap Favier, Michèle Bouquet

This is an excerpt

Executive Summary

Blogging and online user opinion-sharing is more than media hype: Almost half of the frequently online consumers in the UK read comments from others online, though active participation remains skewed toward the young. Marketers and media firms looking to build widely used and trusted blogs and forums must concentrate on running trustworthy, easy to use sites with simple rules strictly enforced.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.