For Customer Experience Professionals

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	July 28, 2008 The UK Customer Experience Index, 2008 UK Consumers Rate The Customer Experience Of 25 Large UK Companies by Craig Menzies with Bruce D. Temkin, Angela Beckers	Average: 6  (2 ratings)

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Executive Summary

Forrester asked 1,180 consumers in the United Kingdom about their interactions with a variety of companies and high-street brands, gauging the usefulness, usability, and enjoyability of those experiences. Based on these consumer responses, we calculated the Customer Experience Index for 25 companies. Play.com and Amazon.co.uk came out at the top of the list and were the only two companies with an "excellent" rating. Given the mediocre results for most firms, UK companies should put customer experience initiatives near the top of their 2009 strategic plans.

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