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June 29, 2006 UK Online Consumers: A Social Computing Snapshotby Paul Jackson with Jaap Favier, Manuela Neurauter |
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Executive Summary
Social Computing is gaining ground among consumers, as data from the latest UK Internet User Study shows. Young online consumers are embracing many Social Computing tools, including blogs, social networks, and podcasts. But vendors and marketers must take care when nurturing this market — a significant percentage of online consumers have already given up on these technologies for now.
This is an excerpt
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