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	September 20, 2006 UK Online Insurance Sales Forecast: 2006 To 2011 by Benjamin Ensor with Cliff Condon, Ricardo Arruda, Ashara Giordanelli

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Executive Summary

Online non-life insurance has grown spectacularly in the UK over the past five years, driven by fierce competition between insurance companies and customers' tendency to shop around every two or three years, particularly for motor insurance. We expect that rapid growth to continue for the next few years, with the number of online non-life insurance buyers growing from 7 million customers today to 11 million by 2011. Motor insurance will remain the most common online insurance purchase.

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