For Interactive Marketing Professionals

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	July 5, 2007 UK Social Computing Flourishes UK Online Consumers, Media, And Advertisers Flock To Communities by Rebecca Jennings with Jaap Favier

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Executive Summary

Over the past year, Social Computing has grown exponentially in the UK. Young consumers are at the forefront of this movement, with twice as many being active in social networks and blogs as the average Net consumer. As advertisers recognize the opportunity, the major old and new media firms are adding successful social media sites to their portfolio, a game that will eventually lead to consolidation around cohorts.

This is an excerpt

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