Document Controls
For Consumer Technology Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
March 1, 2006 The UK's Search Engine PolygamyGoogle Attracts MSN And Yahoo! UK Users, But MSN Leads In Social Computingby Hellen K. Omwando with Jaap Favier, Michèle Bouquet, Reineke Reitsma |
|
This is an excerpt
Executive Summary
Google has consolidated its lead in the UK, becoming by far the most popular search engine and attracting an overwhelming majority of users of its key rivals in the UK — MSN and Yahoo! But even Google's fans are not wholly monogamous: More than a quarter also use Yahoo! for information. Social computing tools and local search should improve the stickiness and relevance of search engines.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
