For Consumer Technology Professionals

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	June 12, 2006 Understanding The Broadband Have-Nots Lower Costs And Clearly Defined Benefits Will Encourage Broadband Upgrades by Maribel D. Lopez with Sally M. Cohen

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Executive Summary

Today's online population is comprised of a near-even split between consumers who have a broadband connection at home and those who don't. One major hurdle stands between these broadband have-nots and a high-speed connection: price. Consumers who use dial-up look different than those with broadband and lag behind in their adoption of technology and online activities. To get broadband have-nots to make the switch to high-speed, providers must focus on lower-cost service tiers and convey a clear value proposition to prospective customers.

TABLE OF CONTENTS

• Who Still Has Dial-Up — And Why

RECOMMENDATIONS

• High-Speed ISPs Must Showcase A Clear Benefit To Attract Have-Nots
• Related Research Documents

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