| Research | Community | Analysts | Teleconferences | Events | Consumer Data | Business Data | Executive Programs | Consulting | About Forrester |
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
![]() |
June 12, 2006 Understanding The Broadband Have-NotsLower Costs And Clearly Defined Benefits Will Encourage Broadband Upgradesby Maribel D. Lopez with Sally M. Cohen |
|
This is an excerpt
Today's online population is comprised of a near-even split between consumers who have a broadband connection at home and those who don't. One major hurdle stands between these broadband have-nots and a high-speed connection: price. Consumers who use dial-up look different than those with broadband and lag behind in their adoption of technology and online activities. To get broadband have-nots to make the switch to high-speed, providers must focus on lower-cost service tiers and convey a clear value proposition to prospective customers.
This is an excerpt
Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
IT Spending & Budgeting, IT Adoption, Telecommunications Services, Broadband & Remote Access, Data Services
Footer links (2 lists of links) |