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	March 10, 2006 Understanding Google Competing and Partnering with the Most Influential Company Online by David Card with David Schatsky, David Schatsky, Michael Gartenberg, Gary Stein

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Executive Summary

Google is the single most important company online in terms of its ability to affect wide swathes of consumer behavior and online media and marketing, and to drive new technology adoption.

Key Questions

• How does Google work? What are its motivations and core competencies?
• How can partners and competitors evaluate the potential of Google's many product and technology initiatives?

This is an excerpt

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